Reflections on FESPA, Hamburg 2017
For the very first time, Polyprint presented at FESPA Hamburg, all three new TexJet® direct to garment printers together. Stunning print quality, reliability, cost-effectiveness and efficiency are the key characteristics of TexJet® shortee, TexJet® echo and TexJet® more, three different-sized direct to garment printers destined to satisfy diverse customer needs.
TexJet® echo offers great versatility in terms of the applications made possible due to the compatibility with 10 different sized, interchangeable and easy to use print platens (Polyprint Snap-On platens). A hybrid dtg printer that can be combined with a screen print machine for printing the white base (Polyprint Screen & Digital Mix) which results to very low printing costs on dark t-shirts.
Once again, the live demonstrations of Polyprint’s Screen & Digital Mix was catching visitors attention as this innovative technology combines the techniques of screen and digital printing, decreasing the cost per print on dark t-shirts (from 0,09€ / t-shirt) and increasing one’s productivity (60 dark t-shirts / hour).
Finally, Polyprint displayed the “Wall of Chances”, a wall that presented the potentials and benefits of TexJet® dtg printers matched with different business ideas and opportunities and addressed to different customer types.
Most of the visitors to FESPA’s textile hall were professionals already familiar with direct to garment printing technology and aware of new market trends such as “Fast Fashion” (a fast growing trend as the need for small and fast productions at low cost has increased significantly) and had the opportunity to witness the effectiveness of Polyprint’s TexJet® printers and integrated solutions.